Metrocentre

At one time the largest shopping centre in Europe, Metrocentre is situated just outside Newcastle and was one of the first Shopping Centres in the country. I loved working with the team there for many years producing campaigns and design work that included tv ads, magazines, outdoor, digital, internal comms and just about anything else you can think of and a lot that you might not! Because shopping centres are rapidly changing in terms of footfall,l because of the rise and rise of online shopping we even designed and installed points of interest which in their 25th celebration year included large (Purple Apple winning) sculptures of people in silver and chrome. The work included reflects different campaigns produced and concepts that tackle the future dialogue and messaging of shopping centres into the future.