Durham Distillers

Durham Gin came to us wanting to grow and reposition their brand in preparation for moving into the whisky market and moving to a brand new distillery in the centre of Durham City. Whisky conjures up thoughts and images of the highlands and traditional spirits. Durham Distillers however, is no Scottish distillery simply moved south across the border! They have a strong(er) identity of their own.

Their new positioning and brand has many parts. the new logo is based on the river and bridges of the city, the spirits themselves it focus strongly on the people who are behind them, for the new distillery it focusses on the river and uniqueness of Durham City itself. Durham City Distillery, home of Durham Distillers is the underlying idea that begins to tell the story of this great client, though it’s a line that you’ll never see, it’s implied in everything that they do.

I loved helping develop their new direction, positioning and style. The bottle designs I’ve included here are part of the preparatory concept work and not the final designs. I’ll update the pages as soon as I can.